Call me when you need hands-on senior support at the drop of a hat. Picture the following scenarios, which are by no means exhaustive, for ways you could get me involved:
'Click on the audience below that you represent:
- Healthcare Communications Consultancy
- Pharmaceutical/Biotech Company / Healthcare Provider
- Consumer Communications Consultancy
Health communications consultancies
Scenario 1: new business pitch overload
- A new business brief lands on your desk but you can’t get stuck into it straight away due to an urgent client deadline. I have the experience to pick up a brief from scratch, map out a plan and get on with the detective work needed for you to become an instant expert and reveal that nugget of information that you need to make your programme stand out from the crowd.
- I like to immerse myself in the patient, caregiver or health professional’s experience to fully understand their point of view. I want to know how they feel, what they think about, what their hopes and fears are. Once I start to form a picture of my audience, I match this to a client’s business needs to create a strategic approach and tactical programme to suit.
Scenario 2: senior director deficit
- You have a team of people who are expert at implementing health communications programmes. However, you only have a limited number of senior team members to span your expanding client portfolio. You need someone who can offer strategic counsel and who you can count on to provide your clients and staff with advice born out of years of experience. Enlist me to fill that experience gap as and when it exists.
Scenario 3: mega media sell-in
- You have a high profile media sell in to conduct and need to mobilise the whole company to get that coverage. Not everyone enjoys picking up the phone to journalists but I do. Get me involved when the pressure is on to get your client’s product name or therapy area some column inches.
Scenario 4: writing materials
- You have media materials or education materials for healthcare professionals, patients, caregivers or the general public to write but your client team is tied up with day to day client liaison and programme implementation. I can get on with researching and writing these materials, freeing your team up to concentrate on their other priorities.
Scenario 5: meeting organisation, content and materials development
- You need to organise a meeting for journalists, healthcare professionals, third party organisations or clients. Whether it be large or small, I can develop content, materials and organise it for you. I particularly enjoy facilitating meetings too.
Pharmaceutical/Biotech Companies / Healthcare Providers
Scenario 1: in-house PR team in high demand
- Your PR team is under pressure from different brand teams to deliver their communications programmes – all at once. I can help them – just give me the brief and I’ll get to work.
Scenario 2: brand with limited funds
- You need to raise the profile of a product but cannot afford to involve an agency to do the job. I can give you the senior support you need to implement a programme that suits your available resources.
Consumer communications consultancies
Scenario 1
- You want to win that piece of consumer health business but need an edge over your competition. Tap in to my years of ethical health communications expertise for your business challenges as and when you need it. I can help you by:
- Researching and developing creative approach for new business programmes for health products
- Attending new business pitches for health products as part of agency team
- Planning programme implementation once the business has been secured